Let's Go Brandon Challenge Coin

The “Let’s Go Brandon” challenge coin is a small, round, collectible token that features the phrase “Let’s Go Brandon” on one side, and often displays patriotic symbols or other imagery on the other side. 

The phrase “Let’s Go Brandon” has become a viral slogan and meme in recent years, often used as a coded way to express dissatisfaction or frustration with certain politicians or policies.

The origin of the phrase is controversial, with some claiming that it began as a chant directed at President Joe Biden during a NASCAR race, while others believe it was a reporter’s attempt to cover up a similar but more explicit chant. 

Regardless of its origins, the phrase has since taken on a life of its own as a popular meme and rallying cry among some conservative and anti-establishment circles.

why Let's Go Brandon Challenge Coin?
Let's Go Brandon Challenge Coin 2

Political expression: For some individuals, the phrase “Let’s Go Brandon” has become a way to express dissatisfaction with certain political figures or policies. By carrying a challenge coin with this phrase on it, they may feel that they are making a statement and showing support for their political beliefs.

Sense of community: The Let’s Go Brandon has become a shared cultural touchstone for some individuals who feel disillusioned with mainstream politics. By carrying a challenge coin with this phrase on it, they may feel a sense of connection to others who share their views.

Humor: While the underlying message behind the Let’s Go Brandon meme may be serious to some, others may see it as a lighthearted and humorous way to express their opinions. Carrying a challenge coin with this phrase on it could be a way to inject some levity into political discussions or gatherings.

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We have made it our standard to create high quality. Our dedicated team of professional designers and coin experts is ready to help you. 

When corporate with us, you can count on receiving highly responsive customer service and exceptional attention to detail to ensure your challenge coins look precisely how you want them to. 

We specialize in creating custom challenge coins that attract rave reviews and create strong demand, all for what is considered a very comfortable price. 

Also, we have no minimum order. You can order as few or as many challenge coins as you need. So don’t wait, and start creating your custom challenge coins now.

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Frequently Asked Questions

A1: Challenge coins are small metal coins or medallions that often have a design or emblem on one or both sides. They are typically given to members of a particular organization or group to commemorate an event or achievement and may also serve as a symbol of membership or camaraderie.


A2: The origins of challenge coins are somewhat disputed, but they are believed to have originated in the military. The tradition of carrying a challenge coin as a symbol of affiliation and camaraderie dates back at least to World War I.


A3: Challenge coins are often used to recognize and reward members of an organization or group for their service or achievements. They may also serve as a way to build camaraderie and team spirit.


A4: Challenge coins are typically given to members of a particular organization or group, such as military units, law enforcement agencies, or fire departments. They may also be given to members of a corporate team or other professional group.


A5: In the military, challenge coins may be given to recognize a soldier’s service, as a token of appreciation, or as a way to build morale and camaraderie within a unit. They may also be used in informal challenges or games, where the person who does not have their coin on them must buy a round of drinks.


A6: Yes, anyone can design and manufacture a challenge coin. However, challenge coins are most commonly created for specific organizations or groups and are often customized with the organization’s emblem or logo.


A7: Challenge coins can be made from a variety of materials, including brass, copper, nickel, zinc, and even precious metals like gold or silver. They may also be coated with a protective finish to prevent tarnishing or damage.



Although creating challenge coins is a lot of fun, there are many considerations to make beforehand. Fortunately, we’ve made bespoke coins for many years, and we’re pleased to assist you at every stage.

You can find all the information you want regarding challenge coin design in our how-to guide.

Blog: How To Design A Challenge Coin?


A: While challenge coins are often given as a gift or token of appreciation, they may also be sold or traded among collectors. Some rare or highly sought-after challenge coins can be quite valuable to collectors. However, it is important to note that the resale of challenge coins may be restricted by the organization or group that issued them.


A10: No, while challenge coins are most commonly associated with the military, they are also used in other organizations and groups, such as law enforcement agencies, fire departments, corporate teams, and even social clubs.


What is the meaning behind the "Let's Go Brandon" phrase?

The phrase “Let’s Go Brandon” originated from a viral video of a NASCAR race where the crowd was heard chanting “F*** Joe Biden” during a post-race interview with driver Brandon Brown. The reporter conducting the interview misinterpreted the crowd’s chant as “Let’s Go Brandon” and the phrase became a popular euphemism for expressing dissatisfaction with the Biden administration.

Is the "Let's Go Brandon" challenge coin a political statement?

Yes, the “Let’s Go Brandon” challenge coin is considered a political statement as it is associated with a political slogan and has become a symbol of opposition to the current administration. The coin is often seen as a way for individuals to express their political beliefs or show support for former President Donald Trump.

Are there any controversies surrounding the "Let's Go Brandon" challenge coin?

Yes, the “Let’s Go Brandon” challenge coin has been the subject of controversy due to the political implications of the phrase it features. Some people view the challenge coins as a form of disrespectful or divisive political messaging, while others see it as a way to exercise free speech and show support for their beliefs.

Show Your Support with Let's Go Brandon Challenge Coins

If you are interested in owning a “Let’s Go Brandon” challenge coin, Challenge Coin Maker is a reputable source to purchase from.

Let’s Go Brandon challenge coins are made from high-quality materials and feature detailed designs that are sure to impress. Whether you want a coin that features the phrase “Let’s Go Brandon” front and center or a coin that incorporates the American flag or other patriotic symbols, Challenge Coin Maker has a variety of options to choose from.

Can I customize my own "Let's Go Brandon" challenge coin?

Yes, it is possible to customize your own “Let’s Go Brandon” challenge coin through challenge coin maker. Custom challenge coins can feature a variety of designs, including images, text, and logos. We offers a variety of designs and options for the “Let’s Go Brandon” challenge coin, allowing you to find the perfect coin to fit your style and preferences.

Can civilians have challenge coins?

Civilians can have challenge coins. While challenge coins are most commonly associated with military units, law enforcement agencies, and other government organizations, they are also used by a wide range of civilian organizations, such as businesses, charities, and social clubs.

Some organizations even create custom challenge coins that are specifically designed for civilian recipients, such as those who have supported a particular charity or volunteered for a community project. In these cases, the challenge coin serves as a tangible symbol of the recipient’s commitment and dedication to a particular cause or organization.

What do you do when you get a challenge coin?

Traditionally, receiving a challenge coin is considered an honor and a sign of respect in many organizations, particularly in the military. If you receive a challenge coin, it is customary to carry it with you at all times, as a symbol of pride and belonging to the organization that awarded it to you.

Some people display them in a collection, while others keep them in a special place as a personal memento. Whatever you choose to do, the important thing is to appreciate the significance of the coin and the recognition that it represents.

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