USAA Challenge Coins

The USAA Challenge Coin, a diminutive metal token, serves as a tangible gesture of recognition and gratitude extended by the United Services Automobile Association (USAA) to its members and dedicated staff.

These challenge coins are usually circular in shape, bearing the prominent USAA emblem on one side. On the reverse side, one can find a distinctive design or message that may be associated with the organization or a particular accomplishment.

The USAA Challenge Coin embodies a tradition that the organization upholds, signifying its commitment to demonstrating appreciation and value for its cherished members and employees.

USAA Challenge Coins Pricing

5 25 50 100 150 200 250 300 Mold Fee
1.5" $15.5 $9.18 $5.56 $3.48 $3.43 $3.21 $3.17 $2.94 $90
1.75" $15.5 $10.13 $6.10 $3.95 $3.90 $3.77 $3.73 $3.39 $115
2" $16.5 $10.58 $6.38 $4.31 $4.26 $4.13 $4.09 $3.85 $140
2.25" $16.5 $12.08 $7.25 $4.87 $4.80 $4.71 $4.66 $4.34 $165
2.5" $17.5 $14.81 $8.86 $5.66 $5.62 $5.46 $5.41 $5.17 $190

Custom Challenge Coin Plating Options

Custom coin plating is a process of applying a layer of metal coating onto a coin or medal to enhance its appearance, durability, and value. This technique involves electroplating a thin layer of gold, silver, copper, or other precious metals onto the surface of the coin to create a unique design and color. 

Shiny Gold
Shiny Silver
Shiny Copper
Antique Gold
Antique Silver
Antique Copper-Plating
Antique Copper
Antique Brass
Matt Gold
Dual Plating

Custom Challenge Coin Process

Custom coin coloring is a process of adding color to a coin or medal to create a unique and personalized design. This technique involves using special paints, enamels, or inks to add color to specific areas of the coin, such as the text, image, or border. The coloring process involves several steps, including applying a base coat, adding the desired colors, and finishing with a protective layer. The result is a vibrant and eye-catching coin that is both attractive and valuable.


Die-Struck Coin
Enamel Coin
printing Coin
3D coin
Curve Coin
Commemorative Coin
Glow In Dark Coin
Glow In Dark Coin
Glitter Coin

Custom Challenge Coin Edge Options

Custom coin edge refers to the raised or recessed outer edge of a coin that surrounds the main design. This area is often used to add text, numbers, or other decorative elements that enhance the overall appearance of the coin. Custom coin edges can be plain, reeded, or decorated with various patterns or designs. They can also include a smooth or serrated texture, or be shaped in a unique way to match the theme or purpose of the coin.

Standard Edge

Standard Edge

Rope Edge

Rope Edge

Chain Edge

Chain Edge

Reeded Edge

Reeded Edge

Engraving Edge

Engraving Edge

Spur Edge

Spur Edge

Bevel Edge

Bevel Edge

Cross Cut Edge

Cross Cut Edge

Diamond Edge

Diamond Edge

Packaging Options

Presentation options refer to the various ways in which custom coins, medals, and other commemorative items can be displayed or packaged. These options can include custom packaging such as velvet boxes, wooden or acrylic displays, or custom inserts to hold the item in place. Presentation options can also include accessories such as lanyards, keychains, or lapel pins that complement the design of the coin or medal.

PVC Pouch

PVC Pouch

Round plastic case

Round Plastic Case

Velvet Case

Velvet Case


Black Plastic Holder

Rectangular plastic case

Rectangular plastic case


Wooden Holder

Custom Pantone Colors


Since different monitors and screens show colors in different ways, we use Pantone colors to show colors. These are industry standards that don’t change depending on the screen.

The classic style of custom challenge coins gives them a formal look that works for any event or occasion. Add color to your design, especially for corporate coins, if you want it to stand out even more. We don’t charge extra for up to five different colors.

Not sure what color you want exactly? Just name a professional or college sports team or a Fortune 500 company that uses a color you like, and we can look up the Pantone color for you.

Frequently Asked Questions

A1: Challenge coins are small metal coins or medallions that often have a design or emblem on one or both sides. They are typically given to members of a particular organization or group to commemorate an event or achievement and may also serve as a symbol of membership or camaraderie.

A2: The origins of custom challenge coins are somewhat disputed, but they are believed to have originated in the military. The tradition of carrying a challenge coin as a symbol of affiliation and camaraderie dates back at least to World War I.

A3: Custom challenge coins are often used to recognize and reward members of an organization or group for their service or achievements. They may also serve as a way to build camaraderie and team spirit.

A4: Custom challenge coins are typically given to members of a particular organization or group, such as military units, law enforcement agencies, or fire departments. They may also be given to members of a corporate team or other professional group.

A5: In the military, custom challenge coins may be given to recognize a soldier’s service, as a token of appreciation, or as a way to build morale and camaraderie within a unit. They may also be used in informal challenges or games, where the person who does not have their coin on them must buy a round of drinks.

A6: Yes, anyone can design and manufacture a challenge coin. However, custom challenge coins are most commonly created for specific organizations or groups and are often customized with the organization’s emblem or logo.

A7: Custom challenge coins can be made from a variety of materials, including brass, copper, nickel, zinc, and even precious metals like gold or silver. They may also be coated with a protective finish to prevent tarnishing or damage.


Although creating challenge coins is a lot of fun, there are many considerations to make beforehand. Fortunately, we’ve made bespoke coins for many years, and we’re pleased to assist you at every stage.

You can find all the information you want regarding custom challenge coin design in our how-to guide.

Blog: How To Design A Challenge Coin?

A9: While challenge coins are often given as a gift or token of appreciation, they may also be sold or traded among collectors. Some rare or highly sought-after custom challenge coins can be quite valuable to collectors. However, it is important to note that the resale of challenge coins may be restricted by the organization or group that issued them.

A10: No, while custom challenge coins are most commonly associated with the military, they are also used in other organizations and groups, such as law enforcement agencies, fire departments, corporate teams, and even social clubs.

History and Significance of USAA Challenge Coins

The USAA Challenge Coin is a special commemorative coin presented to members of the U.S. military by the United Service Automobile Association (USAA). It represents honor, unity and shared experience and is a cherished tradition in the military community. The history of the USAA Challenge Coin dates back to ancient times, but the modern version of the Challenge Coin originated with the U.S. military in the early 20th century.

The USAA Challenge Coin has grown to become an important tradition in the U.S. military. Various branches and units of the U.S. military have produced their own challenge coins to honor soldiers for courage, service and achievement. The significance of the USAA Challenge Coin is not only to recognize the contributions and achievements of military members, but also to emphasize the unity and mutual assistance in the military community.

The USAA Challenge Coin is also considered an honor and only a select few are eligible for it. For example, in some military teams, only those members who complete certain tasks or demonstrate extraordinary courage receive challenge coins. 

Because USAA Challenge Coin is very difficult to obtain, people will cherish it even more. For many people, USAA Challenge Coin is a very high honor. Being able to receive USAA Challenge Coin will bring them a greater sense of accomplishment and motivate them to continue to be more responsible in their positions.

How to get USAA Challenge Coin?

USAA Challenge Coins are traditionally bestowed upon military members by esteemed leaders and senior officers as a symbol of recognition for their bravery, unwavering loyalty, and exemplary honor. However, there exist multiple avenues to acquire these esteemed custom coins.

The initial approach is by obtaining a USAA Challenge Coin through USAA membership. USAA, renowned for offering a wide array of services including insurance, banking, investments, and financial planning, extends the privilege of these Challenge Coins to military personnel and veterans upon joining USAA, making them a thoughtful gift for new members.

A second avenue involves earning USAA Challenge Coins by actively participating in special events. Numerous military units and departments distribute these challenge coins during noteworthy occasions to honor the accomplishments and contributions of military members. In some instances, challenge coins are exclusively awarded to individuals who have accomplished specific tasks or exhibited extraordinary valor. Furthermore, USAA Challenge Coins also serve as cherished mementos for events like military unit anniversaries, Courage Award ceremonies, and other significant gatherings.

For those with a penchant for collecting and trading, there is a third route to securing USAA Challenge Coins. Many military members engage in the hobby of collecting and exchanging these coins, often accumulating multiple coins over the course of their military service. This exchange of challenge coins offers a unique way to amass USAA Challenge Coins.

Lastly, there is the option of acquiring USAA Challenge Coins directly from the challenge coin maker. This avenue not only allows for the acquisition of pre-existing USAA challenge coins but also provides the opportunity to customize special USAA challenge coins. Professional services for crafting challenge coins are readily available, providing the flexibility to create unique, personalized USAA Challenge Coins tailored to one’s preferences. If you are interested in such a customized creation, you can reach out to us for further details and to ensure your USAA Challenge Coins meet your exact specifications.

The Importance and Meaning of the USAA Challenge Coin to Veterans

The USAA Challenge Coin holds profound meaning and value for veterans, serving as a poignant reminder of their dedicated service and noteworthy achievements throughout their military careers. These commemorative coins are cherished badges of honor, emblematic of their unwavering commitment.

For veterans, the USAA Challenge Coin stands as a cherished keepsake, often adorned with distinctive designs and inscriptions that pay tribute to their respective units, services, missions, accolades, and accomplishments. Some veterans may have garnered multiple USAA Challenge Coins over the course of their military journey, with each coin signifying their personal growth and the honor they’ve attained. These coins metamorphose into treasured mementos, carrying profound symbolism and representing their dedicated service.

These coins symbolize the profound contributions and achievements of veterans. Throughout their military careers, veterans have undertaken rigorous training and undertaken significant missions, making invaluable contributions to safeguarding the nation’s interests and security. USAA Challenge Coins are typically conferred upon military members who have displayed exceptional valor, unwavering loyalty, and unwavering honor, acknowledging their outstanding achievements and contributions.

The USAA Challenge Coin, in the eyes of veterans, stands as a symbol of honor and recognition, commemorating their dedication and service to the nation. Moreover, these coins play a pivotal role in fostering a sense of unity and identity among veterans. Military personnel often possess a deep-seated sense of community and belonging, and the USAA Challenge Coin serves as a badge of honor, forging a tangible connection that enables veterans to maintain their ties to the military and take immense pride in their contributions. Explore more about these coins in our challenge coin gallery.

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